The word collaboration has been thrown around like a fashionable hot potato, however when executed well, a great collaboration means serious creativity, promotion and brand respect. I recently discovered a unique example of this; a fashion love triangle between education, business and pr.
The players::
1. Business - Blondes to Brunettes is a hair salon located in Prahran, Melbourne.
2. Education - RMIT Fashion Design Students
3. PR - Boutique 54 Communications
The needs:
1. Business - The need to differentiate themselves from the saturated hair salon market and build on their relationships with the fashion industry.
2. Education - The need to support, promote and encourage student creativity is paramount in an industry saturated by "the next big thing".
3. PR - The need to build a bridge between the business world and the education world.
The concept:
Blondes to Brunettes provide their window space as a gallery/exhibition space showcasing installations by RMIT's design students. The students will receive a complimentary photo shoot, an album of digital images, assistance with promotional materials and media exposure and PR. Each month a different theme will be presented to the students. The launch month is about the concept of Giving and the two students work featured is Takahiro Kunitoshi and Ayisha Tutone.
Check out the exhibitions at the salon - 479 High Street Prahran or join their facebook group.
