Jeanswest have come up with a unique solution for that painful rear-view-jean-trying-on-experience. How many times have you contorted your neck in ways that a neck just shouldn't have to reach (much to the dismay of many a chiropractor) to check that your rear view is flattering in jeans?
Enter the "butt cam"! Jeanswest have installed Butt Cam's in their fitting rooms in their Bondi, Rundle Mall and Chadstone fitting rooms with a further roll out planned for other stores. If you're feeling like this is a big brother moment, don't fear. The Butt Cam is not a recording device, merely a mute Trinny & Susannah experience in the communal area of the fitting rooms!
Causing quite a stir, the Butt Cam even made its way onto Coco Perez who thought Peaches Geldolf and other celeb's might benefit from this experience as well!
A big shout out to Jeanswest for thinking practically about a customers retail experience!
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