The Swapping fashion trend has become a hallmark of fashion sustainability and recessionista chic. No longer relegated to the pre-loved vintage racks at markets and cast off to op shops, the new movement glorifies the frugal experience taking it to a new level. Born from the lounge and bedrooms of many girlfriends, swapping as an event is "the new black!". Swap my Style began in 2008 as humble swap events in bars across Australia with a "girlie, indulgent" feel as the swapping was accompanied by manicures, hair style sessions, champagne and stylist advice.
In their new incarnation, Swap my Style has partnered with Deutz to be the naming sponsor and the new events offer pop up stores, raffles and VIP treatment with the My Closet feature. Accompanied by a newly refreshed website supported by Famous Magazine, fashion expert Melissa Hoyer and participating designers, the new Swap my Style is set to dominate the fashion swapping landscape.
The events are touring Australia at the moment with all the dates and details on the website. I'm heading to the Melbourne event on Thursday 24th September at Alumbra.
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