With the decrease in glossy magazine circulation and the shift to online magazines and online video content, the world of “creative, thematic” shoots has taken on a new twist.
Enter “Test”, the visual website showcasing emerging and established creative’s from photographers, stylists, make-up artist, hair stylists, Directors, Cinematographers, Set Design, Nails, Models, Milliners, Editing, Music, Production, Runners and the under valued Assistants who help make it possible.
Created to offer a platform to showcase these artists, the name is derived from the ‘test-shoot’, which is used to build portfolio work with no advertising, client boundaries inhibiting the artist’s creativity.
Art Director and Curator, Jaime Perlman founded the concept. Her CV includes working with America’s Harpers Bazaar, American Vogue and British Vogue. Jaime wants Test (launched in September 2009) to be a place where the digital fashion world can ‘test’ the waters to find new collaborations, new styles of artistic expression and forge a new frontier.
www.testmag.co.uk
No comments:
Post a Comment