Monday, June 29, 2009

Using Twitter for Business



Have you noticed that the world is all a-twitter? Between Ashton Kutcher, Oprah, CNN, the faux Vogue Twitter account and the Iran elections, it seems everyone is tweeting from the bus, plane, office, train, restaurant table, fashion parade front row and footy. So if you're feeling a bit left out, or are new to twitter and want to know what all the fuss is about. Let me tell you.

Twitter has the ability to build and maintain brand presence, offer real time customer service, allow community interaction and all within a short sentence. It is a powerful, free, social networking site that could create a new connection with your customers, people you admire and its brilliant for networking.

Before you get too stuck into it, I would highly recommend downloading this e-guide that Clare Lancaster of Dot Marketing has put together. It helped me get my head around it and the nuances of using twitter successfully.

Clare is a connoisseur of Digital and understands how to write in true "laymans" terms for us folk who hope to enter into the digital world without talking too much "geek language".

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