For those of you who may remember, I was a Melbourne Judge for the Chambord Shine Awards at The Long Room a couple of months back where Anna Campbell, Jolet & Limedrop were the three Melbourne Winners from a great bevy of talent that showcased their latest collections for the night.
Each of the three finalists from Melbourne, Sydney and Brisbane had to create a Spring Racing worthy outfit suited to getting noticed and possibly worn by a celebrity as part of the prize. Finalists were judged by a variety of fashion media including Marie Claire fashion editor Kate Harrowsmith, Kate Mansour of Chambord and Gracie Otto.
Melbourne label, Limedrop were crowned the winner with their digital print "carousal style horse" offering a fashion forward, directional and kitsch version of Spring racing style. Limedrop's prize includes showing their collection at L'Oreal Melbourne Fashion Festival in 2011 and Gracie Otto will be wearing the dress during the Spring Racing Carnival, bringing some serious media attention to the label.
It's a fantastic reward for the label, as both designers, Nathan and Clea have worked tirelessly in the past couple of years to grow their label and build brand awareness and The Chambord Shine awards have helped realise this next step for the duo.
She looks like a fashionable fairy :)
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