I love a good play on words and I love a progressive social media integrated website, so I was pleasantly surprised to hear about Dotti's new campaign "Dotti Nation".
They've re-launched their website to incorporate web 2.0 with social media and allow more user generated content with a catchy tag line of "Join the dots". Features include:
1. Wardrobe - It's a virtual wardrobe with styling tips via video and showcases what's in store right now
2. Dotti Nation - Members can upload their outfits and win prizes for sharing
3. Design-A-Bits - If you're a designer in the making, you could share your ideas with Dotti for instant fame and prizes
4. Connections to facebook
Its interesting that Dotti have chosen this expensive financial set-up and ongoing management of their site, when you compare other retailers in the market like Bardot, Forever New, Supre, Glassons and Portmans. Sportsgirl obviously launched their interactive site last year and were one of the first in Australia to do so.
I am curious to see the audience reaction to this kind of site, given Australians (whilst spending so much time online) are not the most interactive when it comes to retailers sites, we tend to support forums and blogs that are neutral and not brand driven (case in point - Vogue's notoriously popular forum).
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